Orange County has been a breeding ground for some of the most unique talents around. L.A. has their thing, but cities like Costa Mesa don't really feed off of that, instead they do it their own way. One of those bands has always been The Growlers. With Beach Goth V sadly behind us, it feels right to take a moment and touch back on The Growlers cleaned up fifth studio album, City Club.
The Growlers hit the scene in 2010 with their EP Hot Tropics, but for many, they didn't win our hearts over until three years later with songs like: "Humdrum Blues" off of Gilded Pleasures or a major crowd favorite "Someday" from Hung at Heart. While many of us may have been expecting The Growlers to deliver their same charming surf rock sound, this (unfortunately or fortunately) wasn’t the case. The stars seemed to have aligned differently for the group this time around. They're spending less time hitting the waves and more time romancing synthesizers and hanging with Mr. Casablancas-- who helped produce their new "New York-styled" album.
As artists, they've evolving, changing sonically, and with this album comes a whole different approach from the rhythm section. City Club is indeed a powerful transformation project for the band. But although this album does seem to diverge from that OG Growlers sound, their sweetheart sentiments are definitely still included throughout the lyrics. The drums and rhythm have become more synth-based, yet lyrically they're still as sharp as ever. Lyrics like: “Lift your chin up/ Connect your eyes/ To the half-dead with hearts still alive...” and “Seizing the heartbeat of our lovely reckless times/ Everything changes when the last call lights shine…”
They are still our beloved Growlers, only now they're venturing out, dancing around with different vibes. This album has proven to challenge Growlers fans... It may have been a break-or-make-it album for some of them, but it goes without saying that if you haven’t given this album a true sit down listen yet- What’s keeping you? Go on. Check out their new slicked-back style.